The key objectives were to provide customers with easy and secure access to information online, and to create more efficient and effective internal working practices. In addition, the business wished to engage more closely with customers and improve its competitive advantage.

A range of Content Management features were developed, to allow Scottish Courage to update the system with core marketing content - such as core brand values, target demographics, and brand positioning statements.

The system also integrated with Scottish Courage's SAP ERP system to provide customised supply chain data to users - including Stock availability, Order History, and promotional marketing activity schedules.

- Supply Chain Module monitors stock movements using SAP data.
- Provides detailed information on core brand values, target demographics
- and practical information such as alcohol content.
- Brands Portfolio Module encompasses more than 200 brands.