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The Media Library allows Coca-Cola to manage and distribute all of its brand and company assets online -
including pack shot photography, logos, TV and cinema advertisements.
All data is stored in a central SQL database repository. All metadata and classification information which is
attached to each brand asset is then cross-referenced against the assets, which are themselves stored in a document repository.
The database was also used as the basis for localising the
content of the site into local languages for each region. |
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