http://www.millerhomes.co.uk
https://www.mymillerhome.com

Both Miller Homes sites listed above target subscribers with e-mail and SMS messages:

Miller Homes
Subscribed users can choose to receive notifications about new housing developments, or to receive advance notification of the imminent release of a new plot.

My Miller Home
New customers of Miller Homes can chose to receive e-mail and SMS messages from Miller, informing them of the build status of their new home.  This process is automated, and triggered from Miller's JDEdwards ERP system.

Both sites have won awards (https://www.millerhomes.co.uk/awards/) for their success in user profiling, and in sending accurately targetted messages to thousands of subscribed users.