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Dynamics CRM’s intuitive, browser-based interface is simple to use, yet sits on a wealth of powerful features, such as rules-based workflows. Integration with existing systems is one of Dynamics CRM’s strongest features.
It’s also extremely extensible, meaning any functionality you need can be added through additional licensing options, modules and add-ons. Taken together, these features let us use Dynamics CRM as a rapid application development platform for a range of enterprise software solutions.
For example, the ClickDimensions marketing automation suite – used by many of our customers – adds integrated web analytics, email marketing tools, surveys and forms. Because it’s built on Dynamics CRM, all the information it generates is centralised and can be used across the whole system.