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Exploring the IT industry’s problematic relationship with change management, understanding why effective user adoption is more important than ever in a cloud-ready world, and looking at some methods and techniques available to those enlightened souls who wish to deliberately and positively deliver change and user adoption.
Bananarama and The Fun Boy Three were definitely onto something back in 1982, when they joined forces to record their version of Sy Oliver and Trummy Young’s 1930s classic ditty. What they probably didn’t realise was that almost 40 years later, the song’s central message would be used as a lighthearted device to illustrate effective ways of managing change in the IT industry.
Build it and they will come?
You see, the IT industry has always had a bit of a problem with change management. “Build it and they will come!” has been the prevailing attitude of IT departments through the years.
It’s been fuelled by a misguided belief that users will simply use the solution put in front of them. And all the evidence points to the fact that, unless they simply have to use it, they won’t. Instead, they’ll seek out an alternative route as the ‘path of least resistance’ – and you’ll have a failed implementation on your hands, thanks to poorly-managed user adoption.
Erm, no they won’t
The ‘build it and they will come’ adage betrays a fundamental arrogance which has been prevalent in the industry for decades. It fails to recognise that IT exists to provide a service to the business; that the business contains users of technology, and that users are very adept at knowing what they need, and what they don’t need. IT departments simply haven’t been providing the tools and technologies their user bases demand; if you need any further evidence, witness the rapid growth of ‘shadow IT’.
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We will be attending the Microsoft Ignite Conference at the end of this month to bring back insight into the latest Microsoft technologies.
What is Microsoft Ignite?
Some of the CompanyNet team will be attending the Microsoft Ignite Conference at the end of September in Orlando, Florida. The event will showcase Microsoft’s products and services and provide an insight into “tomorrow’s tech”.
Just over 20 years ago, the World Wide Web as we know it was just emerging. The dotcom bubble had yet to burst; Yahoo and eBay were barely a year old, and Google was just a twinkle in the eye of Page and Brin.
It was into this climate that CompanyNet was born. When we were founded in 1996, there were immediately lots of exciting new business opportunities to service – particularly building websites and portals, often based on Microsoft technologies.
Bespoke software development was the name of the game, and we enjoyed the challenges and satisfaction of coding custom systems.
Ten years later, inspired by a Microsoft Partner Conference, the business articulated a bold new strategic direction – platform-based development. Custom code was becoming relatively expensive to build and maintain, and new options were becoming available to customers, challenging the established business model. Platform-based development would become the basis of our future success.
Here you’ll find insight on CompanyNet’s work, what’s happening in enterprise software, and the future of the workplace. It’s written by a variety of CompanyNet staff. If you’d like to talk to us about anything you see here, just drop us a line.
Microsoft Cloud Future thinking (32) Collective intelligence Office 365 Intranets Business intelligence Digital Transformation Technical Business Transformation Office Gold Partner 20th Anniversary Change Management Privacy CRM Microsoft Inspire Partners Director's Briefing Women in IT Public Sector Training Websites
We haven't announced our next event yet - stay tuned!